eLearning Course Pricing: 8 Misconceptions

8 Common Misconceptions About Online Course Pricing

eLearning Class Pricing Myths You Should Know

Environment the proper price for your online course is unquestionably not an uncomplicated task. With so many elements participating in into it, from your target audience to the generation costs, it can be tricky to know where to start out. But it is really essential to get it ideal considering that the price is often 1 of the to start with factors probable pupils appear at when thinking of whether or not to enroll. A few popular misconceptions about on line study course pricing can journey up even the most seasoned eLearning entrepreneurs. Let us get a look at some of these myths and see how you can prevent them when pricing your courses.

How To Avoid eLearning Program Pricing Myths

1. Your Study course Should Be Priced In accordance To Its Size

One of the most common errors people today make when pricing their courses is basing the cost entirely on the length of the information. Just since your program is 10 hours long will not necessarily mean it wants to be 10 occasions more highly-priced than a just one-hour course. Your pupils are paying out for the value they’re going to obtain from having your study course, not the total of time it took you to develop it. So never get far too caught up in the duration of your articles when placing a rate.

2. You Need to have To Offer A Low cost For Early Enrollees

It’s typical for on line courses to give a low cost for early enrollees, but this isn’t often necessary. In simple fact, featuring a low cost can actually devalue your program in the eyes of potential students. If you do come to a decision to present a discounted, make guaranteed it can be not far too steep. A compact price reduction is typically enough to entice men and women to enroll with no creating them question the worth of your training course.

3. You Want To Present A Payment Plan

Yet another common pricing mistake is supplying a payment plan for your classes [1]. Even though this may well appear to be like a fantastic notion, it can in fact end up costing you more in the long operate. Folks who enroll in a payment program are usually extra most likely to cancel their membership ahead of finishing the study course. This implies you can end up shedding out on funds that you would have or else produced if they had compensated in whole upfront. If you do determine to supply a payment system, make sure it is desire-free of charge and does not involve any further fees. This will assist to guarantee that you are not getting rid of money in the extensive run.

4. Less costly Courses Are Everyone’s Go-To

Just due to the fact a study course is more affordable doesn’t imply it really is preferable. In actuality, persons typically associate reduced rates with minimal good quality. So, if you happen to be advertising a high-top quality course, will not be scared to charge a bit much more. It is vital to try to remember that people are eager to pay for excellent. You can justify why you set a selected price on your course based on the worth it provides. Just make certain that your cost is in line with the quality of your program. If your training course is really precious, learners will be delighted to fork out a good price tag.

5. Only Spend Attention To Competitors

Just one of the very first issues you may possibly want to do ahead of you established a specified cost for your on the net program is to exploration your competitors. It can be not uncommon for entrepreneurs to only search at what their competition are performing and entirely forget about about other significant aspects. Competitor exploration is essential, but if you want to go a extended way, you should spend attention to the general industry. See what persons are actually hunting for and how considerably they are prepared to pay for it. This details will give you a greater idea of how to price your classes.

6. Students Only Pay out For Your Know-how

This is most likely the most perilous myth of all. If you feel pupils are only paying out for your knowledge, then you will severely undervalue your courses. Pupils are paying for your information, yes, but they’re also shelling out for your experience, your insights, and your potential to assist them realize their aims. Not to point out all these components you’ve place alongside one another, like worksheets, education movies, templates, and even checklists. All of these things are what make your classes useful. So really don’t provide oneself brief by contemplating learners are only having to pay for your information.

7. Your Time Is Your Only Investment

A different prevalent false impression is that your time is your only expenditure when it will come to on the internet classes. This simply just is just not genuine. Time is important, but there are other investments you need to have to consider, these as:

  • The charge of any software package or applications you use to produce your program
  • The price tag of internet hosting your class on a Finding out Management Method (LMS)
  • The expense of internet marketing your program

All of these expenditures can include up, so never ignore to issue them into your pricing.

8. You Will need To Recoup Your Expenditure Suitable Absent

If you happen to be wondering about how promptly you need to have to recoup your financial investment, then you might be very likely likely to cost your programs way too significant. Of class, you have to have to make certain you might be not shedding income on your classes, but that will not imply you will need to make all your revenue back quickly. In simple fact, it’s usually improved to price tag your programs fairly—based on their values and the sources you used—and make more sales in the extensive operate. Retain in intellect that it expenditures income to obtain new customers. So even if you happen to be not creating a revenue on each sale, you might be still building income in the extensive run by buying new students.


Pricing your courses won’t have to be a guessing sport. By busting some of the prevalent myths about online training course pricing, you can be confident that you’re placing a price tag which is good for each you and your students. With the ideal pricing tactic, you can develop a sustainable organization product that functions for everyone.


[1] 5 Concerns To Check with When Picking An Instruction Payment Process