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I was lately interviewed by NACS (Countrywide Association of Benefit Suppliers) Magazine on how Rubicon® is reimagining monitoring and reduction in the waste and recycling business.
NACS, a leading international trade association devoted to advancing usefulness and gasoline retailing, serves as a trusted advisor to over 1,300 retailer and 1,600 provider associates from far more than 50 nations around the world. Founded in 1961, NACS is a member-pushed corporation led by a 29-member Board of Directors comprised of advantage vendors of all measurements from all about the world.
Here is my job interview from the November 2022 issue of NACS Journal:
NACS: Why is it critical to keep track of waste diversion across several areas?
Jamie DelliSanti: Waste diversion monitoring throughout an whole portfolio is critical to capturing ALL knowledge relating to squander courses and diversion fees. Offering consolidated details and improved visibility into that data is crucial, specifically for shoppers these kinds of as retail chains with hundreds of spots across the state, as it drives more knowledgeable final decision-producing all around waste and recycling applications, which in flip moves the needle toward enhanced diversion metrics on a large scale. Rubicon streamlines this details into one particular centralized platform that supplies prospects with a complete perspective of their total squander and recycling operation.
Furthermore, improved visibility into waste management at a macro level usually means more and more productive motion taken toward diversion across places. Shoppers can assure that all areas are collaborating in and driving enhanced diversion stages and detect if specific destinations will need different company offerings to aid them meet up with their diversion aims.
NACS: How does this add to ESG or company sustainability objectives?
JDS: Squander diverted from landfills (waste diversion) is a critical details level made use of in reporting on over-all ESG plans, especially for the E (environmental). Corporations with ESG goals—particularly those centered on “The E”—must look at all regions of their company to detect modifications that deliver measurable outcomes, these types of as waste diversion and reduction of carbon offsets.
To obtain these targets, choice squander solutions want to be carried out. These include things like, for instance, standard recycling methods, organics packages, e-squander, reusing hard-to-recycle objects and in general aim on round economic climate methods to hold product out of landfills. In a round economic system, products no longer have an conclusion of daily life. When a content is no for a longer period valuable in one particular procedure, it doesn’t grow to be waste but fairly results in being a beneficial enter in a individual procedure. Firms are fundamental in driving popular awareness and adoption of this sort of techniques.
NACS: What is Rubicon’s value proposition—what sets you aside from other corporations?
JDS: At Rubicon, we are on a mission to stop waste. Not just actual physical squander that corporations, governments, and other companies generate in their day-to-day operations, but squandered time, dollars, and electricity. Our perform is driven by a determination to hold squander out of landfills and to build a circular economic system by recycling and reuse. We assistance our companions uncover economic benefit in their squander streams and confidently execute on their sustainability plans.
Rubicon focuses on producing application answers that provide new transparency to the waste and recycling industry—encouraging prospects to make info-pushed conclusions that lead to much more successful and effective operations, as perfectly as a lot more sustainable outcomes. Our RUBICONConnect™ portal is a a person-cease-store for squander collection transparency, diversion reporting and cost cost savings.
In addition, Rubicon does not own garbage vans, landfills, or any other waste assortment belongings. Alternatively, Rubicon associates with above 8,000 nearby and regional squander haulers, which allows us overall flexibility to make decisions in the greatest curiosity of our customers.
In August, Rubicon detailed on the New York Inventory Exchange (NYSE: RBT). Turning into a publicly traded enterprise is a large stage forward for Rubicon that will elevate its system and goods, whilst accelerating our mission to finish waste via the reimagining of the waste and recycling group.
NACS: What is the potential of squander tracking and squander reduction?
JDS: The application of technology in the waste and recycling space will continue to mature with the desire for visibility as it applies to waste monitoring and reduction. I think the enhanced target on sustainability will require companies to continually provide option alternatives to the traditional trash-to-landfill model, putting enhanced material quantity into the round financial system.
This interview initially appeared in the November 2022 difficulty of NACS Journal.
Jamie DelliSanti is Senior Strategic Account Government at Rubicon. To remain forward of Rubicon’s bulletins of new partnerships and collaborations all over the earth, be guaranteed to abide by us on LinkedIn, Facebook, and Twitter, or call us today.