Small Business Marketing Strategy – A Blink Lesson Part 2

Small Business Marketing Strategy – A Blink Lesson Part 2

This is Article two of six in a series of lessons for small business marketers from Malcolm Gladwell’s Blink.

Chapter Two in Blink is titled “The Locked Door: The Secret Life of Snap Decisions”. Remember, we review this book with the small business owner/marketer in mind. Our goal is to stimulate you to uncover some of the marketing applications the ideas in Blink hold for your small business. So, while we recommend you read the entire chapter, we are focusing on Section One: “Primed for Action”.

For those of you who have read Gladwell’s first book, The Tipping Point, you are familiar with his concept of the “power of context”. See some of our earlier articles on this important topic. Well, in this section of Blink Gladwell again demonstrates on pp. 56-58 how important “priming” a human being can be. Just read these pages regarding how very, very … Read more

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10 Reasons to Learn Mandarin Chinese

10 Reasons to Learn Mandarin Chinese

Very often people will have their own reasons for learning a new or foreign language, but some languages have extra added benefits or advantages in the World today. Mandarin Chinese is one of these.

There are many reasons  why Chinese is one of the most important second languages that can be learned by people of any country–but here are just 10.

1) Almost one quarter of the World’s population speaks Chinese.

This in itself may not be an overwhelming reason to learn the language but when you consider that there are over 1.3 billion people in China itself, not to mention the millions elsewhere in Singapore, Taiwan, South East Asia, America and Europe that also speak Chinese, it is obvious that the language is spreading and growing around the World. Being able to speak the language then, will obviously open up billions of new friends, customers or possible partners than … Read more

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Authors: Why You Should NOT Learn How to Market

Authors: Why You Should NOT Learn How to Market

Not all authors should spend time learning how to market. That may go against conventional wisdom, but it’s true.

In reality, some authors are not willing to put in the time or effort to do what it takes to market their books. Some get downright nasty towards those of us who are making money with our writing, blaming everything but themselves for their lack of success in selling books.

Recently, I was hosted on a webinar by a colleague to share insights on how to market books. The response by 99% of the people was incredibly positive. But there were a few who were upset at the amount of work I said it takes to market books.

I suppose they preferred I lie and say, “Oh yes, you can sell tons of books and put no work into the process at all.” I won’t do that.

What they wrote

Here … Read more

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Knowledge Management Metrics Will Offer a Solid Information Base

Knowledge Management Metrics Will Offer a Solid Information Base

The key to success in business is having the right kind of information to make well informed decisions. Part of that becomes the importance of having knowledge management metrics at hand. These are important pieces of information that have been collected and added to a storage base. This information is then analyzed and used to help a company, business, or organization make sound decisions. It is crucial that all of the key performance issues are measured and are accurate. Once the key indicators are established a company can move to resolve any issues at hand. These issues can be internal items and they also can be external in nature.

The beauty of knowledge management metrics is that it will provide a sound storehouse of information about any issues that are a concern or that are being examined in detail. It could be customer based problems, internal issues such as health … Read more

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How to Write a College Essay

How to Write a College Essay

Academic tasks at tertiary levels are considerably demanding owing to their emphasis on depth and breadth. College students must be equipped with adequate requisite skills and approaches of writing comprehensive and well thought out college essays.

Before getting into the nitty-gritty of the actual essay writing, students must know how to create feasible frameworks in which their effectiveness can be enhanced in order to meet set goals and standards. Student must plan their work schedule to be in tandem with multi-tasking environment that characterizes college life. In preparing to write a meaningful college essay students need to plan how much time they will commit to each step of drafting, researching up to the final steps of revising and submitting the final essay write ups.

The first step on the drafting phase of approaching a college essay must involve a clear understanding of the given topic. In cases where students have … Read more

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Should I Learn French Or Portuguese?

Should I Learn French Or Portuguese?

Should you learn French or Portuguese? Which language is more useful? Are French and Portuguese similar? This article will answer all of these questions.

Similarities

Both French and Portuguese are Romance languages so they are similar, because they share the same roots. A lot of Portuguese words are similar to French ones and vice versa. Unfortunately, pronunciation is different. Grammar rules are very similar. If you speak French, it should be relatively easy for you to learn Portuguese and vice versa.

Usefulness

Both French and Portuguese are popular languages but French is more popular. It’s the official language of 29 countries including France, Canada, Belgium, Switzerland, Luxembourg, Monaco, Haiti and numerous African countries.

Portugal is spoken in Portugal and Brazil which has about 190 million inhabitants (France has only 65 million inhabitants). The Portuguese language is also the official language of such countries as Cape Verde, East Timor, Angola or … Read more

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