Small Business Marketing Strategy – A Blink Lesson Part 2
This is Article two of six in a series of lessons for small business marketers from Malcolm Gladwell’s Blink.
Chapter Two in Blink is titled “The Locked Door: The Secret Life of Snap Decisions”. Remember, we review this book with the small business owner/marketer in mind. Our goal is to stimulate you to uncover some of the marketing applications the ideas in Blink hold for your small business. So, while we recommend you read the entire chapter, we are focusing on Section One: “Primed for Action”.
For those of you who have read Gladwell’s first book, The Tipping Point, you are familiar with his concept of the “power of context”. See some of our earlier articles on this important topic. Well, in this section of Blink Gladwell again demonstrates on pp. 56-58 how important “priming” a human being can be. Just read these pages regarding how very, very … Read more
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